Prospecting PLUS Processing EQUALS Goal

May 15, 2023

When it comes to achieving your goals, there are two fundamental steps you must take: prospecting and processing. Each of these steps is important on its own, but when you combine them, you have a powerful tool that can help you achieve your goals faster and more efficiently. In this blog post, we will explore how prospecting plus processing equals goal achievement.


What is prospecting?

Prospecting is the process of searching for new opportunities. It involves looking for potential customers, partners, or resources that can help you achieve your goals. Prospecting can be done through various channels such as social media, networking events, referrals, or cold calling. The main goal of prospecting is to identify potential opportunities that align with your business goals.


Why is prospecting important?

Prospecting is important because it helps you expand your network and increase your chances of success. By identifying new opportunities, you can create more pathways towards achieving your goals. It also helps you stay ahead of the competition by finding unique solutions to common problems.


What is processing?

Processing is the act of acting on the opportunities you've identified through your prospecting plans. This can involve following up with potential customers, negotiating with partners, or allocating resources to a new project. Processing requires careful planning and execution to ensure that you are making progress towards your goals.


Why is processing important?

Processing is important because it helps you turn potential opportunities into tangible results. Without processing, prospecting is just a theoretical exercise. Processing is where you take action and make progress towards achieving your goals, to close those deals.


How do prospecting and processing work together?

Prospecting and processing work together to help you achieve your goals. Prospecting helps you identify potential opportunities, and processing helps you turn those opportunities into results. Without prospecting, you may miss out on potential opportunities that could help you achieve your goals. Without processing, you may have identified opportunities, but you won't make any progress towards achieving your goals.


Prospecting plus processing equals goal achievement because it provides a systematic approach to achieving your goals. By identifying potential opportunities through prospecting and taking action through processing, you can create a clear pathway towards achieving your goals. This approach also allows you to make adjustments along the way, ensuring that you are always moving in the right direction.


At the end of the day, prospecting plus processing equals you making your goal. This I learned in 1993 as a US Navy Recruiter. I just never stopped doing both at the same time. Hence, by combining these two steps in your business today, you can create a powerful system that will help you achieve your goals faster and more efficiently. Remember to always prospect for new opportunities and take action through processing to turn those opportunities into tangible results. With this approach, you can achieve anything you set your mind to. Too often we all close a 15k sale and then just kick back for a few weeks after closing. Stop doing that and keep the juices flowing by prospecting and processing at the same time.